Close-up of KOID Rice Cooling Hydrogel Mask packaging with white box and green labels and individual pouches

In every moment you shine, KOID is always with you.

KOID is a Korean lifestyle beauty brand built around the Rice Cooling Hydrogel Mask. A high-density hydrogel sheet and concentrated rice gel ampoule help calm skin without unnecessary irritation, supporting an everyday routine.

Care moments through the day

From before morning makeup to a quick midday refresh, post-workout, and bedtime — KOID Rice Cooling Hydrogel Mask supports your skin condition across four key moments of the day.

6:45
Before morning makeupBefore morning makeup
11:45
Quick refresh on the goQuick refresh on the go
18:00
Post-workout carePost-workout care
23:00
Bedtime intensive careBedtime intensive care
6:45
Before morning makeup

Daily care lineup

Backed by 24-hour hydration testing, 7-layer pore improvement, and dual functional certification for brightening and wrinkle care. KOID offers a daily care routine tuned to each moment of the day with high-concentration rice gel and clear hydration ampoule.

6:45

Before makeup, for perfectly prepped skin.

24-hour hydration test completed
7-layer pore improvement test completed
Dual functional certification for brightening and wrinkle care

Within just 3 minutes of application, skin temperature visibly drops while soothing,
pore-tightening, and moisture-locking effects work simultaneously, creating the ideal prep condition for
flawless makeup application. The high-concentration natural rice-based hydrogel sheet
and clear hydration ampoule restore skin’s natural clarity and glow.

11:45

On the move, in any environment.

Ultra-Transparent Fit
Tested for Everyday Use

The special rice gel sheet vacuum-adheres to the skin, staying in place without slipping even with movement or wind.
Infused with a full bottle of ampoule, the sheet delivers a clean, mess-free finish without dripping onto the collar or chin.
Its fully transparent design allows for smartphone facial recognition while worn, making it comfortable to use even outdoors.

18:00

After workouts or long hours outdoors.

Skin cooling effect test completed
Sensitive skin irritation test completed

Upon application, skin temperature instantly decreases while hydration
replenishes the skin, calming redness and restoring balance.
Certified through sensitive skin irritation testing, it is safe to use even on delicate or weakened skin barriers.

23:00

Time to unwind, intensive overnight care.

Deeply Absorbing, Long-Lasting Hydration
Long-Lasting Care in Total Comfort

Whether you’re resting, stretching, or reading, the sheet maintains perfect adhesion.
Leave skincare to KOID and focus on pure relaxation.

KOID Rice Cooling Hydrogel Mask hero product shot
Lifestyle scene capturing the rhythm of everyday Korean life
Close-up of KOID's high-density rice gel hydrogel sheet
Close-up of healthy, bare skin
Using the KOID hydrogel mask in everyday life
KOID brand mood image

Beauty crafted the Korean way, skin perfected at the Korean pace.

Life in Korea moves with a fast, precise rhythm.

We remove what’s unnecessary and keep only what truly matters. KOID creates skincare the same way we live.

High-density hydrogel technology designed to maximize cooling and skin-hugging adhesion,

paired with a pure, high-concentration Korean rice gel ampoule—formulated to minimize unnecessary irritation with skin-safe ingredients.

Beauty is not an illusion.

It begins with how you feel as you live through your day.

That’s why we design routines

made for real life, beyond fantasy and illusion.

Without standing out or raising its voice,

always right by your side,

supporting every moment you shine.

Beauty, proven in real life.